Steve Letovsky


After completing his MBA at McGill University, Mr. Letovsky's career began with a marketing position at Molson’s Breweries of Canada. After two years, he moved on to more responsible positions in the consulting sector. Since 1976 he has consulted clients in both the public and private sector in virtually all aspects of marketing research that include: advertising, product promotion, sales forecasting, new product launch, line extensions, price sensitivity, location research and basically solving general marketing research problems.

In the public sector, Mr. Letovsky completed marketing research projects for various Canadian Federal Government departments including; CRTC, Department of Defence, Industry Canada, Business Development Bank, Fisheries and Oceans, and Manpower & Immigration. On the provincial level, projects were completed for the departments of Education, Tourism and Heath & Welfare. As well, he has worked on Projects for the US Department of Agriculture.

In the private sector, he has undertaken assignments for both large and small firms in the areas of consumer and industrial research. For example, projects were conducted for: Air Canada, VIA Rail, the Montreal Gazette, Abbott Laboratories, Avon Canada, Cadillac Fairview, Canadian Museum of Civilization, Imperial Tobacco, Kraft Foods, Best Foods, Provigo, Sanyo, Seagram’s, Yellow Pages, Telecom, Ivaco Rolling Mills and Infasco.

Abroad Mr. Letovsky has gained international experience as he has directed projects for Danish and Finnish firms.

Mr. Letovsky teaches Marketing Research, Services Marketing and Advertising evening courses for McGill University’s Department of Continuing Education. As well, Mr. Letovsky has had articles published, has assisted in the editing of Marketing text books and was on the Board of Directors of the Professional Marketing Research Society.